1. The Client
Sonia Tomato Mix aimed to grow its market share amidst a challenging economic climate where tomato paste prices had surged by over 50%. This created an opportunity for economy brands to appeal to cost-conscious consumers.
2. Our Approach
We developed the “Brings You Together” campaign to position Sonia as an affordable and versatile alternative to fresh tomatoes. The campaign focused on encouraging trial and usage through creative strategies and impactful media placements.
3. The Execution
Media Activation: Strong launch across TV, radio, digital platforms, and OOH.
Point-of-Sale Engagement: Instore LEDs highlighted brand benefits at key purchase points.
Community Building: Collaborations with influencers and cooking demonstrations showcased exciting ways to use Sonia Tomato Mix.
Outdoor Branding: Bus and shelter branding along high-traffic routes created maximum visibility.
Social Media Competitions: Built brand love and loyalty through social media activations.
4. The Results
Achieved 100%+ growth in social media followers during the campaign period.
Reached over 25M people, with 75M impressions and 2.5M digital views.
Successfully increased trial, engagement and consideration among target consumers.
