1. The Client
In response to the COVID-19 pandemic, SBC launched the 2Sure Hand & Surface Sanitizer to address a critical shortage of affordable, effective sanitizers in Nigeria.
2. Our Approach
The campaign focused on creating awareness and educating consumers on the importance of hygiene through an integrated online and offline communication strategy.
3. The Execution
Digital First: Led with digital campaigns supported by TV and radio for mass awareness.
Creative Content: Developed the relatable “Aunty 2Sure” character for engagement and education.
Partnerships: Collaborated with the NCDC for visibility on official communication channels.
Multimedia Integration: Used OAPs, influencers, podcasts, and playlists to extend reach.
4. The Results
Brand awareness grew from 0% to over 60% in one year, with a 70% share of voice in the category.
Product consistently sold out across modern and open markets.
SBC launched a Lifecare Division due to the success of the 2Sure brand.
