1. The Client
Power Horse partnered with Manchester City to reinforce its premium “Unstoppable” energy message while driving awareness of the brand in Nigeria.
2. Our Approach
We developed the #UnstoppableYou campaign, leveraging sports enthusiasts’ passion to align the brand’s energy message with Manchester City’s unstoppable performance.
3. The Execution
Targeted Digital Ads: Used YouTube, Livescore, Goal.com, and GDN for targeted reach.
Social Media: Engaged communities through influencer-driven content on Facebook and Instagram.
Display Advertising: Utilized mobile and display channels to boost visibility.
4. The Results
Reached over 20M people across platforms.
Delivered 1M+ video views and 65M+ impressions on Facebook and Instagram.
Achieved 26M+ impressions via GDN and 500K+ views on YouTube.
