Chivita

 1. The Client

Chivita, a leading beverage brand, sought to drive awareness, engagement, and consideration for its “Everyone Has A Chivita” campaign. The focus was on promoting regionalized brand videos across the South and North regions of Nigeria while directing traffic to the campaign’s landing page.

2. Our Approach

We employed an integrated digital-first strategy, leveraging Meta, YouTube, and programmatic platforms to maximize reach, clicks, and video views. A tailored regional approach ensured resonance with audiences in both Southern and Northern states.

3. The Execution

Meta: Optimized brand videos for reach, traffic, and video views, achieving high delivery with cost-efficient reach and impressions.

YouTube: Promoted short 6-second bumper ads with “Watch More” CTAs and longer video cuts with “Learn More” CTAs to sustain audience interest and drive traffic.

Programmatic Ads: Delivered high CTR through engaging banner formats (300×600 and 300×250).

Regional Focus: Prioritized key Southern and Northern states, adapting content to regional preferences.

 4. The Results

Southern Performance:

Impressions: 32.8M , Reach: 13.3M , Video Views: 1.5M , Clicks: 113.9K

Northern Performance:

Impressions: 7.6M , Reach: 3.7M , Video Views: 432K , Clicks: 32.7K

Overall the campaign achieved 41% average video completion rates due to optimal video lengths (under 1 minute). The campaign successfully captured attention and drove traffic, reinforcing Chivita’s position as a go-to beverage brand in Nigeria.