CES may be over, but the technology and innovation showcased in Las Vegas will keep our industry buzzing throughout the year. At Zenith, we believe in creating seamless experiences that drive ROI. Technology is undoubtedly enhancing these experiences, so it’s imperative that brands understand how it delivers growth – for their customers and their business.

To summarise the week, working with our friends at Digitas, we identified three key trends that will help optimise how we speak to consumers: