Sally Hansen

United States

SALLY HANSEN USA FIRST-TO UNVEIL SNAPCHAT TRY-ON NAIL LENS A/R TECHNOLOGY

The Insight

The rise in social and digital consumption will accelerate artificial intelligence (AR) for beauty testing, discovery, and customization (McKinsey study)

The Opportunity

Zenith & Sally Hansen partnered on first-to-market snapchat nail AR technology, a first on the platform

The AR Filter

#1 Set Up

User’s Selfie view with Sally Hansen Miracle Gel in upper right hand corner

#2 Play

When selecting a Miracle Gel colour, user enters AR World lens experience transforming user’s nails into chosen colour.

#3 BUY

Shop Now button at the bottom of screen allows for immediate purchase.

More of our work