SALLY HANSEN USA FIRST-TO UNVEIL SNAPCHAT TRY-ON NAIL LENS A/R TECHNOLOGY
The Insight
The rise in social and digital consumption will accelerate artificial intelligence (AR) for beauty testing, discovery, and customization (McKinsey study)
The Opportunity
Zenith & Sally Hansen partnered on first-to-market snapchat nail AR technology, a first on the platform
The AR Filter
#1 Set Up
User’s Selfie view with Sally Hansen Miracle Gel in upper right hand corner
#2 Play
When selecting a Miracle Gel colour, user enters AR World lens experience transforming user’s nails into chosen colour.
#3 BUY
Shop Now button at the bottom of screen allows for immediate purchase.
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