Energy Drink/Powerhorse/Mancity #Unstoppableyou – Year (2019)
Objective
Drive awareness for Power Horse partnership with Man City and reinforce the “Unstoppable” premium energy message of the brand
Approach
We utilised Social Media to drive reach and engagement amongst football fans across the country
Display and Mobile channels were leveraged to boost reach and awareness levels for the campaign Influencers drove engagement and resonance for the campaign with their communities
While YouTube and sports sites like Livescore, Goal.com were also utilised for the campaign
Result
The campaign reached over 20m people across all the platforms used
Facebook and Instagram video delivered over 1million views and 65+ million impressions
YouTube delivered over 500k views GDN delivered over 26 million impressions About 100 influencer content created
Transsion Network delivered over million impressions