Energy Drink/Powerhorse/Mancity #Unstoppableyou – Year (2019)

Objective

  • Drive awareness for Power Horse partnership with Man City and reinforce the “Unstoppable” premium energy message of the brand

Approach

  • We utilised Social Media to drive reach and engagement amongst football fans across the country
  • Display and Mobile channels were leveraged to boost reach and awareness levels for the campaign Influencers drove engagement and resonance for the campaign with their communities
  • While YouTube and sports sites like Livescore, Goal.com were also utilised for the campaign

Result

  • The campaign reached over 20m people across all the platforms used
  • Facebook and Instagram video delivered over 1million views and 65+ million impressions
  • YouTube delivered over 500k views GDN delivered over 26 million impressions About 100 influencer content created
  • Transsion Network delivered over million impressions

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