Pepsi wanted to launch the new 60cl bottle. The campaign strategy centered around setting the right context for Longthroat (an informal language that depicts wanting more), and getting consumers to participate and engage online.
What we did.
We deployed online influencers to initiate conversation around #longthroat and encouraged fans to create user generated content.
What were the results?
- Twitter followers grew from 377 to 34,659 over 9000%
- Facebook grew by over 20,000 likes
- Fastest growing Soft Drinks brand on Twitter in Nigeria for the entire period of the campaign and after.