Overview

EasyFlex Evolution is the new plan from Etisalat that gives subscribers the freedom to choose bundles (voice or data) specific to their communication needs. Subscribers who prefer to talk can pick the Voice+ while subscribers who use data heavily can pick the Data+ bundle.

Communication Objective

  • Launch the new EasyFlex Evolution through a distinctive approach that sets the product and its features apart from competition.
  • Drive affinity and uptake for EasyFlex Evolution.
  • Drive top of the mind awareness for EasyFlex Evolution among its target audience.