The year is finally ending… and for some experienced and newbie business operators alike,
now is the time to start planning what you will offer your customers next year.
This is a special routine you can take to know how to improve your brand communication and continue offering satisfying results for your customers.
Usually, you might take a note and pen or sit at your favorite mind-mapping application and start to churn out areas you want to improve in… only thing missing is….
You don’t know what areas to improve.
You decide to ask a friend what area your service or product needs to improve in but you can tell the answer is biased or you feel it’s not coming from someone who uses your product.
But then, maybe you can just go ahead and add that one feature or service you’ve always liked. Adding this new feature or service could mean the cost of your service might increase. How does this affect your customer next year?
If you are still reading, you might begin to guess why customer feedback is important at this stage. To do new things, you need to know what your customer-the entity who grows your revenue-is expecting or needing. This allows you grow your product or service in a way that meets this expectation or need and create value for that customer.
Your revenue goes up and what a good year 2019 will turn out to be.
Back to our issue though, we have subtly established the need and reason for obtaining customer feedback, what we want to know now is how to obtain customer feedback for your existing services.
This post will show you 5 tools/techniques/methods to getting feedback from your customers. The follow up posts will show you how to use these tools to grow your current product or service offering.
In no particular order, here are the promised 5 ways to obtaining customer feedback. These methods have been chosen based on… you guessed it… customer feedback 🙂
- Live chat/Chat bot
- Live stream
- Social media polls
- Phone calls
Email and social media polls are not a surprise on this list. The surprise will be phone calls, a close look shows that phone calls are actually popular with B2B companies or high value/high skilled products/services. The good guess is phone calls are a faster way to offer customer supports for this niche and so getting feedback this way is favored.
Next week we will look at each of the methods closely and show you how others are using them, tools that can aid you when using them and strategies to deploy when using them.
Do you have tools or techniques you particularly like to use to get customer feedback? Share with us in the comment and don’t forget to share this article if you found it interesting.