We all know the cliche, content is king.
High-quality content is very important in building a recognizable brand. It is also helpful in building an email list and finding new customers.
Most brands know this. However if you ask why they are not developing contents, you find out that, the main issue is they don’t know how to begin.
The purpose of this blog post is to introduce tools that will help your brand develop valuable content and distribute it. As with any venture, having goals is critical to know how effective your efforts are panning out.
The following are treated in the body of this post.
Content Curation – What should I write about
1. Keywords – Understanding what your audience is looking for helps you develop content to tackle those points… and knowing what keywords they are searching for helps your content be seen when they are searching. Knowing the right keywords your audience uses also helps you find related keywords they will be using and also get ideas for new content pieces, pages or even products/features. Ubersuggest is a free keyword tool that will give you keyword suggestions based on a topic you ask it.
Tools: Ubersuggest, Google keywords planner, Google trends, Facebook audience insight
2. Quiz – It is so hard to resist a quiz asking if you prefer Man United to Real Madrid, or comparing Wizkid to Davido. Quizzes are a fun way to interact with your audience, the engagement rate is high and you can generate leads when you collect name and email to reveal the winner of the quiz. Make sure the quiz provides some form of entertainment or enlightening value to the audience.
Tools: Qzzr, Wishpond, Facebook Polls, Twitter Polls.[Tweet “Quizzes are a fun way to interact with your audience”]
3. Forums – Forums and communities are widely known as a hubs where you find answers to a variety of discussions. They are also a means find out what is going on in the mind of your target audience. Simply come up with questions your target audience might be asking and see what answers you can find in forums or communities around your brand ecosystem. You can even answer some of these questions yourself… or get cues to what content to put out that will help your audience.
Tools: Quora, Nairaland, Reddit
Content Creation – What should I use to write
4. Spell checkers – Undisputed addition to your content development process. Always spell check your content. If you use Microsoft Word or WordPress, they usually have spell check on and you should make sure you use this feature. Another very good tool is Grammarly, it has a chrome add on and WordPress add-on, and helps you use correct grammar in your content.
Tools: Grammarly, Hemingway[Tweet “Always spell check your content”]
5. SEO-Checker – You do not want to create content and have it sitting idle on your website. Apart from promoting the content, you want it to pop up when your audience is searching for it. This means you have to have SEO in mind when creating content. Using SEO-checkers help you identify useful keywords for your content. They will suggest keywords for you to add for your post to have well optimized content and ensure the content is valuable to your audience.
Tools: SEMRush, Yoast
6. Images – You can’t develop high quality content without images. Your content might even be served as an image. In this respect, you will your image to be eye-catching, while engaging and small enough to load quickly on devices, especially mobile devices. You should note that the image must also be legible on mobile devices. Don’t forget to add memes to your content. You can find top quality images from sites like Pixabay or Freepik.
Tools: Canva, Pablo, Visual.ly, Meme Generator, Pixabay, Freepik, Kiss PNG[Tweet “You can’t develop high quality content without images.”]
7. Videos – High-quality content can also be served as a video or GIF. Videos are known to be more engaging and captures audiences better than images. One way to use video is to have it capture the highlights or main points of your content, this video can now be distributed to your audience with a call to action to view the rest of the content on your website.
Tools: Biteable, Filmora
Content Distribution – How should I distribute and promote my content
8. Share tools – It is very important that you have share buttons on your content… or a call to action to share the content. This is one way to build distribution into the content itself. Many brands have been able to get their content to go viral simply by adding sharing buttons or prompting sharing through a call-to-action on the content itself. Some tools help you share past content with new followers.
Tools: Tweet This, Buffer, IFTTT, Shareaholic[Tweet “It is very important that you have share buttons on your content…”]
9. Linking – You can add links to your new content inside another piece of content that is doing well. You will want to make sure the new content relates with the old one. Adding links also helps you with internal linking which helps the SEO efforts of your website as a whole. Another thing to think about is embedding your links within 3rd party content that you share. This allows those who view 3rd party content through your content to experience a pop-up that takes them to your own content page. Another thing to look at is URL shorteners, as they allow you shorten the URL of your content and share. You can also use the shortened URL to track clicks on your content and analyse where your audience is clicking from.
Tools – Sniply, Bitly, Rebrandly
10. Emails/Chatbot/Social media platforms – Lastly, you should utilize your email list, chatbot subscribers and social media channels to distribute your content. Chances are your audience is following you already, so make use of this and share your content when it is published to your owned channels. Don’t leave things there though, organic reach is practically eroding nowadays, so you will need to still promote to your followers so they see and engage with the content. Chatbots are currently having high engagement rates so make sure to tap into them.
Tools: Email, Chatbot, Facebook page, Facebook group, IG news feed, Twitter time line, Pinterest board, Whatsapp broadcast.[Tweet “Chatbots are currently having high engagement rates so make sure to tap into them.”]
Make sure you develop content with an end goal in mind. An end goal could be;
1. To introduce your brand (talk about the ecosystem your brand will play in)
2. To gain new leads you will market to (write about pain points your audience will have and offer solutions to the pain points)
3. Collect feedback (write about a situation, what happened in the situation and ask for opinions from readers)
Do you have other tools you use in content development, comment below.